KEALAKEKUA, HI— Kona Community Hospital and Kohala Hospital, which form the West Hawaii Region of the Hawaii Health Systems Corporation (HHSC), proudly introduced their new brand on Monday, March 24, representing the region’s longtime commitment and dedication to providing exemplary care to West Hawaii.
“When people walk through our doors, we want them to feel seen and heard. We want them to know that they matter to us, and we will do everything we can to provide the personalized care and attention they and their families deserve,” said Clayton McGhan, CEO of West Hawaii Region and Kona Community Hospital. “Each person’s medical needs and preferred care are as unique as they are, and they deserve to be treated with compassion.”
The new brand means a fresh look, complete with a reimagined set of logos and color palette. The bold triangles are culturally significant, paying homage to the sails of Polynesian voyaging canoes and symbolizing the commitment to navigating each medical journey in a collaborative, innovative way that moves health care in West Hawaii forward.
The colors thoughtfully represent each hospital’s unique location and cultural connection. The teal for Kona Community Hospital is reflective of the waters off Kealakekua that are visible from the hospital campus. The earthy red for Kohala
Hospital signifies the richness of the land there and the culture rooted in the area’s history. The golden yellow of the regional logo is reminiscent of the sun that shines light and fosters life and growth across the region.
Over the next weeks and months, the hospitals will gradually begin integrating the new logos and colors, but the essence of each facility and the West Hawaii Region remains unchanged and true to its core.
“We are a family, and to us, each person who comes in here becomes part of our family,” said McGhan. “Our commitment is more than a word. It is our promise to our community that at Kona Community Hospital and Kohala Hospital, you will be treated with respect, understanding, and aloha. Here, you will feel safe and protected. We are here to serve and provide you with exemplary care each step of your medical journey.”
Learn more about our brand story.